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Our Story

The Founder and CEO

Simply Go Natural Cosmetics is a Black Woman Owned business founded in 2016 by Joyce Adom after migrating Halifax, Nova Scotia, Canada, and struggling with a couple of health issues with my son while battling with my own postpartum weight gain issues after having my daughter. Seeing my son's severe eczema and asthma, and my life long severe dry skin conditions flare up due to the cold winter conditions and toddler son being put steroids, I set on a journey to find natural and healthier alternatives for me and my family which led to Simply Go Natural Cosmetics being born. 

In 2021, I was diagnosed with alopecia areata, which took most of my hair but thanks to our Coconut Pride Hair Care System and our Cocoshea Treatment Serum, I now have my hair back and is now, yet again dedicated to creating awareness for Alopecia Areata through educational contents on our social medias, our blogs posts and on a dedicated facebook page called Simply Go Natural Alopecia Support Group, in addition to being a natural hair educator in support of the natural hair movement partly to support my own natural hair journey and to support and educate the curly and coily hair community since 2016 when I realized the lack of knowledge about natural hair care and the need to break down the negative stereotypes regarding ethic and textured curly hair and to empower women, especially women and girls of colour to embrace their natural beauty.

Our Products

Our products are cruelty free handcrafted, plant, health, nutrition based, biodegradable and environmentally friendly, inspired by my education in Child Nutrition from the University of Illinois while on my healthy living quest, my children, and my multicultural background of growing up in Ghana - West Africa, life and travels in Africa, Europe and North America to offer safe, gentle, natural, simple and yet effective and nourishing products for children, adults and those with sensitive skin and scalp, especially those with eczema by providing an organic chemical free alternatives to commercially available hair and skin care products without the toxins which has become even more critical in our fight against covid-19 to support our immunity.

We specialize in organic hair care products for curly, coily, wavy, dry hair, textured hair, and skin care for severe dry, and sensitive skin, especially conditions such as eczema with high performing natural ingredients

At Simply Go Natural Cosmetics, all ingredients have been carefully selected for their benefits to hair and skin and are paraben-free and sulphate-free, and to be environmentally friendly as our oils and butters are bio-degradable with recyclable packaging.

We believe in a chemical-free home and we want to help you reduce harmful chemicals in your hair and skin care products without compromising quality, beauty, lifestyle, and the health of our environment.

We also aim to help those suffering from severe dry skin, and conditions such as psoriasis and eczema get a healthier longer and deeper moisturizing, healing relief and protection with our SkinzDeep natural skin care products, specifically formulated for normal to severe dry skin; great for adults, gentle for children and people with sensitive skin.

Our hair serums, hair butters, body butters, and skin balms are 100% natural and organic cosmetics, including the fragrances as we only use premium quality therapeutic grade Essential Oils and NOT perfumes. Our products are specifically designed as an alternative to mineral oil, petroleum, silicone, alcohol, synthetic fragrances, and heavy chemical based products which are known to cause damages to the hair and skin in the long run contributing to, or in some cases, inducing dry scalp and skin conditions such as dandruff and eczema. Most of our products are 100% vegan, and not tested on animals.


We put efforts in our packaging to be environmentally friendly just as our products, however, since most of our products are bio-degradable oil based, we have to take the decision to use recyclable PET bottles and jars to reduce the risk of accidents while using our products and to do our bit for the environment. We will keep sourcing for environmentally friendly packaging for our products as they become available and safe for our products. 

Where to buy our products Packaged Products


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