Our Story

Simply Go Natural Cosmetics is more than just a brand; it's a journey, a mission, and a commitment to providing you with natural, gentle, and effective solutions for your hair and skin care needs. Founded in 2016 by Joyce Adom, a resilient Black Woman and dedicated mother, our brand was born out of a personal quest for healthier alternatives and a deep-rooted passion for promoting natural beauty.

Our Inspiration

Joyce Adom's journey to founding Simply Go Natural Cosmetics was deeply personal. After relocating to Halifax, Nova Scotia, Canada, she encountered various health issues, including her son's severe eczema and asthma, her own battle with postpartum weight gain, and later, a diagnosis of alopecia areata. Witnessing her family's health challenges and her own struggles ignited a passionate quest to seek natural and healthier solutions.

In her own words; 

“Seeing my son's severe eczema and asthma, and my life long severe dry skin conditions flare up due to the cold winter conditions and toddler son being put on steroids, I set on a journey to find natural and healthier alternatives for me and my family which led to Simply Go Natural Cosmetics being born.”

Empowering the Natural Beauty Movement

At Simply Go Natural Cosmetics, we believe in empowering individuals, especially women and girls of color, to embrace their natural beauty. Joyce's dedication as a natural hair educator since 2016 reflects our commitment to supporting the natural hair movement. We strive to break down the negative stereotypes surrounding ethnic and textured curly hair while educating and empowering the curly and coily hair community. Our aim is to enhance self-confidence and promote self-love through embracing your natural beauty.

Organic Haircare Products

Discover our range of hair care products designed to nurture, enhance, and celebrate your natural locks. From curly to coily, wavy to textured, our plant-based, cruelty-free hair care solutions are tailored to meet your specific needs. Experience the magic of our organic hair serums, butters, and treatments, all formulated to redefine your hair care routine.

We specialize in organic haircare products for all hair types; however, we pride ourselves in being a one stop shop for curly, coily, wavy, dry hair and textured hair.

Natural Skincare Products

Unveil your skin's natural radiance with our collection of skincare products. Crafted with care and a commitment to your well-being, our skincare range is designed to provide gentle, natural, and highly effective solutions for every skin type. Whether you have sensitive skin, conditions like eczema, or simply seek a healthier, more vibrant complexion, our paraben-free and sulfate-free products are here to transform your skincare journey.

Our products are the embodiment of our values and principles.

They are;

• Cruelty-Free: We are proud to offer cruelty-free products that have not been tested on animals.
• Plant-Based: Inspired by Joyce's background in Child Nutrition, we craft our products with health and nutrition in mind. We utilize plant-based ingredients to ensure that our products are both effective and nurturing.
• Biodegradable: As part of our commitment to the environment, our oils and butters are biodegradable, aligning with our eco-friendly approach.
• Paraben-Free and Sulfate-Free: We carefully select all ingredients to ensure they are paraben-free and sulfate-free, prioritizing your health and well-being.
• Organic: Our products are 100% natural and organic, and we are proud to offer organic fragrances crafted from premium-quality therapeutic grade Essential Oils, not synthetic perfumes.
• Safe for Sensitive Skin: We specialize in skin and hair care for those with sensitive skin and conditions such as eczema. Our products provide deep moisturizing, healing relief, and protection.

Our hair serums, hair butters, body butters, and skin balms are 100% natural and organic cosmetics, including the fragrances as we only use premium quality therapeutic grade Essential Oils and NOT perfumes. Our products are specifically designed as an alternative to mineral oil, petroleum, silicone, drying alcohol, synthetic fragrances, and heavy chemical-based products which are known to cause damages to the hair and skin in the long run contributing to, or in some cases, inducing dry scalp and skin conditions such as dandruff and eczema. Most of our products are 100% vegan, and all of them are not tested on animals.

Packaging

We are committed to environmentally friendly practices, not just in our products but also in our packaging. While we strive to use eco-friendly packaging whenever possible, our primary concern is your safety. As most of our products are bio-degradable oil-based, we have opted to use recyclable PET bottles and jars to reduce the risk of accidents during use. We use amber bottle to naturally protect the products from premature oxidation from sun exposure and to extend shelf life of our products so our customers can get best experience, quality and best value for their money. We are actively exploring more eco-conscious packaging options for our products as they become available and safe for our formulations.

At Simply Go Natural Cosmetics, we are passionate about fostering a chemical-free home and helping you reduce harmful chemicals in your hair and skincare products. We firmly believe that you should never have to compromise quality, beauty, lifestyle, or the health of our environment to achieve your beauty goals.

Thank you for being a part of our journey towards healthier, eco-conscious beauty.

How We Source Our Ingredients and Supplies – Buying Local and Canadian!

From Raw Materials to Employing Local Talent

As a proud Canadian brand, Simply Go Natural has always been committed to supporting local businesses, which is why we source our ingredients 100% locally and nationally. For example, our sunflower oil, coconut oil, olive oil, and avocado oil come from local suppliers in Halifax. Our beeswax is sourced from a local bee farmer at the Halifax Brewery Market.

For essential oils and other ingredients that aren’t available locally, we source them from trusted suppliers in Ontario.

Our packaging is supplied by a local packaging company in Dartmouth, and our labels are designed and printed right here in Halifax.

So, you can rest assured that we are passionate about supporting and using Canadian-sourced products.

Supporting Local Employment

As a growing small business, we strive to keep costs low while staying competitive. However, we prioritize hiring locally. We employ cooperative education students from local universities, including Saint Mary’s University and Dalhousie University, to support our operations—from product development to social media, digital marketing, and website management.

Our goal is to help young professionals gain valuable work experience and develop the skills needed in today’s workforce. We don’t just employ students—we mentor and guide them every step of the way, ensuring they are well-equipped for their future careers.

Meet Our Past  and Current Employees

• Lisa  Kimpairwe – Saint Mary’s University 

• Aman Verma– Saint Mary’s University

• Aarav Kapoor – Saint Mary’s University

• Dylan Keefe – Dalhousie University

• Andrew Ali – Saint Mary’s University

Sales and Marketing Team

As we continue to grow, managing everything in-house becomes challenging. That’s why we work with local sales and marketing consultants who help us manage our in-store presence, allowing us to focus on creating the high-quality products you love.

Simply Go Natural isn’t just a local Canadian brand—we embody the spirit of supporting local at every level of our business. Your support means everything to us, and we are incredibly grateful to have you on this journey with us.

Thank you for supporting local!

Where to buy our products Packaged Products